Seoyoung Kwon-Schmitz

New York based innovative design leader with over a decade of expertise in creating impactful branded environments, experiential events, and immersive designs for global luxury brands. She has a proven track record of aligning creative vision with business objectives, delivering customer-centric experiences that elevate brand equity, drive engagement, and generating measurable results. She is recognized for her strategic leadership, cross-functional collaboration, and trend-driven design innovation.

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Hello,

I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.

At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!

Behind the scenes

Here are all my original iterations before landing on final design. I use every medium available to share the concept. For diner, since it was almost impossible to 3d model, I used photoshop to render most of the part.

Sometimes, timelines don’t bless the project. In those cases, comment after comments in real time we are done! I appreciate the vendors and the team for bearing with me.....

comment on the images for press release..

comment on the list of questions on the word doc because all is happening RIGHT NOW..

comment at the site!

About Me

Hello,

I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.

At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!