Hello,
I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!
Diner Takeover in Brooklyn
Led the design of the CHANCE DINER event, from concept development to design and execution in collaboration with the PR events team, as well as managing external production vendors. This event created a huge impact on social networks promoting the new launch to acheive above its selling goal within a week.
Location: Williamsburg, Brooklyn
Event Type: Public Event
Budget: 615 k
Led the design of the CHANCE DINER event, from concept development to design and execution in collaboration with the PR events team, as well as managing external production vendors. This event created a huge impact on social networks promoting the new launch to acheive above its selling goal within a week.
Location: Williamsburg, Brooklyn
Event Type: Public Event
Budget: 615 k
Sept 2023
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Collections of professional photo and 3d rendered view. Please click on the image for enlarged view.
Event at Rockefeller Center
Led the design from concept to execution, managing teams of agencies and internal creative team to create a bold and memorable event at an iconic New York City landmark. The design focused on conveying the legacy and history of the brand’s icon to a broad audience. The use of pure and sleek black-and-white lines contrasted beautifully with the vibrant environment of the New York City landmark.
Location: Rockefeller Center, NYC
Event Type: Public Event
Budget: 6 m
Led the design from concept to execution, managing teams of agencies and internal creative team to create a bold and memorable event at an iconic New York City landmark. The design focused on conveying the legacy and history of the brand’s icon to a broad audience. The use of pure and sleek black-and-white lines contrasted beautifully with the vibrant environment of the New York City landmark.
Location: Rockefeller Center, NYC
Event Type: Public Event
Budget: 6 m
Nov 2021
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Collection of professional images. Please click on the image for enlarged view.
Collection of professional images. Please click on the image for enlarged view.
The Red Bottle Event NYC
The event celebrating the limited edition red No. 5 bottle was hosted inside a former Chanel boutique. This multi-story pop-up focused on the client journey and the storytelling of the red bottle. I worked on concept development, 3D renderings, and presentations, partnering closely with the creative team and group directors.
Location: New York City, NY
Event Type: Public Event
Budget: 1 m
The event celebrating the limited edition red No. 5 bottle was hosted inside a former Chanel boutique. This multi-story pop-up focused on the client journey and the storytelling of the red bottle. I worked on concept development, 3D renderings, and presentations, partnering closely with the creative team and group directors.
Location: New York City, NY
Event Type: Public Event
Budget: 1 m
Dec 2018
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Collections of professional images and hand sketches. Please click on the image for enlarged view.
Collections of professional images and hand sketches. Please click on the image for enlarged view.
Event Concept in Venice Beach
Summer pop up was set to go live 2020 in Venice Beach, California. Led design, performed market research, planned client journey and created renders of the summer house-themed popup inspired by the lifestyle and culture of Venice Beach. Guided internal and external team on preparation of the space before installation was canceled.
Location: Venice Beach, CA
Event Type: Public Event
Budget: 1 m
Summer pop up was set to go live 2020 in Venice Beach, California. Led design, performed market research, planned client journey and created renders of the summer house-themed popup inspired by the lifestyle and culture of Venice Beach. Guided internal and external team on preparation of the space before installation was canceled.
Location: Venice Beach, CA
Event Type: Public Event
Budget: 1 m
March 2020
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Collections of 3d rendered images. Please click on the image for enlarged view.
Small Events and pop up
Mass produced mini size podiums designed to promote new product launches and generate awareness. Led design, partner with marketing to create an engaging event within a limited footprint.
Location: USA
Event Type: Promotional Event
Budget: 60k per build
Mass produced mini size podiums designed to promote new product launches and generate awareness. Led design, partner with marketing to create an engaging event within a limited footprint.
Location: USA
Event Type: Promotional Event
Budget: 60k per build
Selected works from 2017 - 2022
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Collections of professional photos and 3d rendered view. Please click on the image for enlarged view.
Collections of professional photos and 3d rendered view. Please click on the image for enlarged view.
About Me
Hello,
I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!