Hello,
I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!
The Red Bottle Event NYC
The event celebrating the limited edition red No. 5 bottle was hosted inside a former Chanel boutique. This multi-story pop-up focused on the client journey and the storytelling of the red bottle. I worked on concept development, 3D renderings, and presentations, partnering closely with the creative team and group directors.
Location: New York City, NY
Event Type: Public Event
Budget: 1 m
The event celebrating the limited edition red No. 5 bottle was hosted inside a former Chanel boutique. This multi-story pop-up focused on the client journey and the storytelling of the red bottle. I worked on concept development, 3D renderings, and presentations, partnering closely with the creative team and group directors.
Location: New York City, NY
Event Type: Public Event
Budget: 1 m
Dec 2018
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Collections of professional images and hand sketches. Please click on the image for enlarged view.
Collections of professional images and hand sketches. Please click on the image for enlarged view.
About Me
Hello,
I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!