Seoyoung Kwon-Schmitz
 
New York based innovative design leader with over a decade of expertise in creating impactful branded environments, experiential events, and immersive designs for global luxury brands. She has a proven track record of aligning creative vision with business objectives, delivering customer-centric experiences that elevate brand equity, drive engagement, and generating measurable results. She is recognized for her strategic leadership, cross-functional collaboration, and trend-driven design innovation.


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Hello,

I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.

At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!






















Watch Event in Hampton
Premier private event takeover on a resort restaurant in Shelter Island. Designed thematic and mood of whole venue, and staged high-end watches display space. Collaborated with internal teams and guided external partners.

Location: Sunset Beach, NY
Event Type: High profile VIP event
Aug 2019


Hand sketch of initial concept share to the agency and internal team. Please click on the image for enlarged view.

About Me


Hello,

I’m Seoyoung Kwon-Schmitz, a designer dedicated to creating immersive spaces and events. Originally from Korea, I moved between my home country and the US during my upbringing. In 2009, I relocated to New York to attend Pratt Institute, and since graduating, I have pursued a career in the creative field. Before joining CHANEL in 2017 as an events and animation designer, I worked as an architect at an architecture firm and at Jo Malone London, and more recently, as a window design consultant at Eileen Fisher. There, I discovered my passion for interactive and vibrant spatial design.

At CHANEL, I have led the creation of numerous events and pop-ups, with notable achievements including the Rockefeller Center pop-up in November 2021 and the CHANCE Diner in September 2023. I believe in the transformative power of exceptional space design. It has the ability to inspire, foster connections, and enhance our daily experiences, making our lives more enriching and meaningful. Outside of design, I am passionate about cooking, though I often indulge before I get a chance to document my culinary creations!